Carson does an entirely different thing which 
would make no sense at all on radio. Marshall 
understood that, he understood that each medium 
dictates its content and dictates its effect in a 
way that goes beyond the understanding of many 
of the people who are using it.


Q:  What about the rumor that McLuhan thought 
the television image was incomplete and cool 
because he had bad reception?

A:  The problem is that Marshall started talking 
about television technology and tried to explain